Hello, this is Jui
User Experience Designer.
I design simple and complex B2B/B2C apps. Working at Aubergine, making usable digital products for users from various domains, across the globe.
I love to
take the journey
from ideas to shipment.
I love to
handle complex data, deciphering it and simplifying it.
I love to
advocate for usability.
I am farsighted enough to see the big picture, scrupulous enough to see minute details.
I draw my satisfaction by balancing users' needs and business goals.
I believe a designer’s role in a product team is to design, to provocate, and to facilitate.
I am proud to be a woman having a voice in digital product teams and making a difference.
Qualities
Innovative
creative, skillful, detail-oriented
Collaborative
team work, empathy
Learning
techniques, domains
Professional
adaptive, communicative
Management
projects, timelines, team
Sharing
talks, blogs
Quantities
4+
years
14+
digital products designed
3
talks
25+
usability reviews
9+
domains
2
curriculum designed
Journey
Over the years, I designed various B2B and B2C products. I worked in collaboration with senior designers who has worked in Silicon valley, product owners from across the world.
I have gauged the ability to capture complex systems, identifying the problems, getting through the unknowns, and designing robust solutions.
Sleeping bag in the Interaction design lab
Undergraduate Research Assistant. 2016
While my graduation project (that was about storytelling) I was staying at Industrial Design Center, IIT, Powai, India. I made friends with Interaction design students. We used to spend 24*7 in the Interaction design lab, I got exposure to Interaction design during this time.
Kickstart being a UX designer
User Experience Designer. 2016
Work in collaboration with senior designers. Designing simple workflows and interactions - Design simple interactions and documented them. Designing high fidelity user interface using the visual language and wireframes that my senior teammates designed.
Entering Design Management
User Experience Designer. 2018
Performing the end to end design process, Designing and handling complex systems independently, Managing project timelines, delegating, collaborating with multiple stakeholders. Performing UX Audit of existing products.
Ancient time of manual specifications
Visual Design Intern. 2015
I was responsible for making the design updates, and deliver the specifications. This was the ancient time when UX/UI designers had to make manual specifications for developers using Adobe Illustrator, Photoshop, Fireworks.
A slight detour
Junior Creative Director. 2016
I ended up at an ad agency. Cutting the story short, in less than 8 weeks, I realized that I liked designing digital products better than working in the advertisement world. I have documented my experience in an article here: If you think you are a misfit at a job, how to communicate subtly
Gaining UX Design Confidence
User Experience Designer. 2017
Designing visual language for multiple products and using them to design screens, Design Systems, Prototyping, UI Designs, Designing interactions, Making wireframes, Performing design reviews, Involved in designing a curriculum for UX design and usability course.